Bad Bunny

Artist Information

Benito Antonio Martínez Ocasio, better known as “Bad Bunny,” is a young singer-songwriter of urban music, most recognized in the subgenre of Latin Trap. Originally from Puerto Rico, this talented artist has been surrounded by music since he was born, which led him to have a passion for it from an early age.

During Christmas and for all his birthdays, Bad Bunny asked his parents for CDs: rap, reggaetón, salsa, rock, and of his musical influences, artists like Tego Calderón, VicoC, Marc Anthony, among others. Although his parents were not musicians, they never stopped him from developing in the art and allowed him to have a very early start, since he sang every time the chance presented itself at school.

Bad Bunny never took formal music lessons or studied any instrument, but his passion led him to learn and perfect his talent on his own. He is a singer, composer and creator of his own songs from his own knowledge and his music transmits a much more special internal rhythm that any musical teaching could have had.

His love for music grew so strong that he began creating songs and uploading them to the popular YouTube video website and sharing them on social networks, where his fan base began to grow. In mid-2016, Bad Bunny joined Hear This Music, a record label created by DJ Luian and Los Mambo Kingz who presented us with the hit “La Ocasión,” the anthem of Trap music. With the support of Hear This Music, the artist has achieved unprecedented success with singles such as “Diles,” “Soy Peor” and “Tu No Vives Asi,” and has dominated the world of digital music, already reaching more than half a billion views on his official YouTube channel and winning awards on all digital music platforms. Bad Bunny has also participated in songs with artists such as Farruko, De La Ghetto, J Balvin, Maluma, Nicky Jam and Ozuna, among other stars of urban music.

This year, Bad Bunny demonstrated his already impressive dominance, influence and demand by dominating Europe with a 20-day concert tour during which he conducted 23 fully sold out concerts to crowds of thousands of fans, a monumental achievement so early in his career, which continues to grow exponentially.

Reaching even greater heights, upon returning from Europe, the singer-songwriter joined other stars of urban music in the Latin Trap Panel, part of the Billboard Latin Music Conference 2017, a great step and honor for any artist in the first year of their career. During the week, Bad Bunny set a new standard in the industry by projecting excellence with his stellar performance during the Billboard Latin Music Awards 2017, where he lit the stage with an interpretation of his latest collaboration with J Balvin, “Si Tu Novio Te Deja Sola.”

With his short but impressive career, Bad Bunny has had colossal success, where his music is not only heard in his native home of Puerto Rico or in Latin America, but also throughout the United States and Europe. Currently, his Bad Bunny brand has more than half a billion views on YouTube and other digital platforms such as Spotify, Apple Music, Tidal and Pandora, which makes him one of the top urban genre artists and one of the pioneers of Latin Trap.