May 18, 2022

Pechanga Arena San Diego Supports Homeless Outreach in Midway District

As the City of San Diego works to address homelessness, Pechanga Arena San Diego and parent company ASM Global supported the City’s efforts by serving as “base camp” for outreach personnel in May.

The City of San Diego’s Coordinated Street Outreach Program often conducts focused outreach events in areas identified as having large congregations of people experiencing homelessness.

Over the three-day effort from May 17 to 19, the Pechanga Arena parking lot served as a central location to deploy team members into the Midway District, an area that is affected by encampments and residents experiencing homelessness.

During the multi-agency events, outreach teams canvass an area to engage unsheltered folks and connect them to supportive services. Access to case management, health education, public benefits, mental health and substance abuse treatment, primary care referrals, and access to hygiene kits, transportation and basic essentials were all offered to people in the area.

“Utilizing our partnership with the City of San Diego and the use of its assets, we embrace opportunities to work with city, county, and social service agencies to serve our community in meaningful ways,” said Pechanga Arena San Diego General Manager Steve Tadlock.

Collaboration, coordination, and cooperation are at the core of identifying solutions to the homelessness crisis. Agencies and organizations involved in the effort include the City of San Diego, County of San Diego, Regional Task Force on Homelessness, People Assisting The Homeless, Alpha Project and other community partners.

Building relationships with people where they are, even if they choose not to accept offers of shelter, allows workers to continue street-based case management after the outreach effort for that area has ended. The ultimate goal is ending that person’s homelessness.

Pechanga Arena San Diego is proud to have supported the teams in this effort.