Proudly Refreshing Generations of Fans:
Coca-Cola to Remain the Official Non-Alcoholic Beverage Partner of Pechanga Arena San Diego
Longstanding partnership approaches 60 years of serving Coca-Cola beverages to guests since the arena’s opening in 1966.
(SAN DIEGO – TBD) — Pechanga Arena San Diego is proud that generations of fans have been refreshed by Coca-Cola products since the arena first opened its doors in 1966. As the venue approaches its 60th anniversary, we are proud to announce that Pechanga Arena will continue this long tradition. The arena has signed a multi-year agreement with Reyes Coca-Cola Bottling to ensure fans can enjoy an ice-cold Coca-Cola at any event in the facility. RCCB continues its longstanding commitment to refresh our local communities by delivering iconic Coca-Cola beverages and memorable refreshment experiences to millions of guests attending concerts, sporting events, and family entertainment.
“We’re proud to continue serving Pechanga Arena with our full Coca‑Cola portfolio, as we have for nearly 60 years,” said Steve Raubolt, San Diego Market Unit President, Reyes Coca-Cola Bottling. “From championship games to legendary concerts – we look forward to continuing to help create unforgettable moments for every guest.”
For nearly six decades, Coca-Cola beverages have been a staple of the fan experience at Pechanga Arena. Guests will continue to enjoy a diverse portfolio of beverages across the arena’s concessions, premium spaces, and hospitality areas. This agreement ensures fans will have access to the Coca-Cola brands they know and love while enjoying world-class entertainment.
“Coca-Cola has been part of the fabric of this arena since the very beginning,” said Ryan Golden, General Manager of Pechanga Arena San Diego for Legends Global, which manages the venue. “As we approach six decades of entertainment at this historic venue, we’re proud to continue that partnership, which enhances the fan experience at every event.”
As Pechanga Arena San Diego continues its legacy as one of Southern California’s premier entertainment destinations, RCCB remains committed to supporting the venue’s mission to create unforgettable experiences for fans—one refreshing beverage at a time.
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About Reyes Coca-Cola Bottling
Reyes Coca-Cola‑ Bottling (RCCB) is a bottler and distributor of Coca-Cola ‑and Monster brands, operating across 10 states: California, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Nevada, Tennessee, and Wisconsin. Reyes Coca-Cola ‑Bottling manufactures and delivers a variety of beverage products to restaurants, sports venues, businesses, health care facilities, schools, convenience stores, and supermarkets. As a local bottler, Reyes Coca-‑Cola Bottling proudly supports the communities in which it operates. For more information about RCCB, visit https://reyescocacola.com/.
About Pechanga Arena
Pechanga Arena San Diego, located in the heart of San Diego, California, is a premier multi-purpose venue renowned for its diverse entertainment offerings. Opened in 1966 and originally known as the San Diego Sports Arena, this iconic facility has hosted an impressive array of events, from major concerts to sporting events and family shows. With a seating capacity of 14,000, it provides an intimate yet vibrant atmosphere for fans and attendees. Today, in partnership with Legends Global, Pechanga Arena is consistently rated as the #1 facility in California for venues with 10,001 – 15,000 seats and continues to be a central hub for entertainment in San Diego.
Media Contact:
Taylor Henderson
Marketing & PR Manager
- 619.308.4314
